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Nasser Watar Joins Family Enterprise USA Board of Directors - Pat Soldano

Nasser Watar, Chairman & CEO of Trophy Automotive Dealer Group Elected to Board of Directors, Family Enterprise USA


Philanthropist working with Bill and Melinda Gates Foundation and Co-Founder Nasser & Rula Watar Foundation, Watar Brings Expertise to Help America’s Multi-generational Family Businesses


Nasser Watar , an entrepreneur in global automotive, insurance, and real estate businesses has been named to the Board of Directors of Family Enterprise USA.

The announcement was made by Pat Soldano, President, Family Enterprise USA, bipartisan advocates for family businesses, the largest private employer in America.

Watar, managing businesses in the United States, Middle East, North Africa, and Southeast Asia, is Chairman and Chief Executive Officer of California-based Trophy Automotive Dealer Group.

Trophy Automotive Dealer Group was founded in 2013 by Watar, who also manages business ventures in various industries such as manufacturing, automotive, finance, and insurance.

“Nasser Watar brings a strong entrepreneurial perspective to running and growing a family business,” said Soldano upon making the board member announcement. “Nasser understands the challenges family businesses face in terms of government regulation, over-taxation, and employee development,” she said. “We look forward to having Nasser provide his insights and advice in helping America’s multi-generational family business prosper and invest in local communities.”

Watar is a longtime philanthropist and with sponsorships formed with Shefa Fund, a partnership with the Bill and Melinda Gates Foundation and other philanthropist. The Shefa Fund tackles meningitis and other similar diseases in Africa.  

“I am excited to be part of Family Enterprise USA’s work in helping America’s family business succeed and navigate the many issues we face, with government policies, taxation , and workforce development,” said Watar. “In building my own family business in the automotive sector I understand the complexities family-run business face every day and I hope to provide additional guidance to the board as Family Enterprise USA continues its important work,” he said.

Watar is also the cofounder of Nasser & Rula Watar Foundation (a 501c3 non-profit foundation registered in the US) that cares and funds the education of orphans and empowers the single parent by funding teaching skills) in partnership with Dar Al Aytam Foundation. He is a collaborator to the End Fund, a foundation that tackles neglected tropical diseases and is a benefactor to the University of Southern California for student continuing education.

We hope you’ve enjoyed this article. While you’re here, we have a small favor to ask…

As we prepare for what promises to be a pivotal year for America, we’re asking you to consider becoming a member.

The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That’s why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high income tax rates , possible elimination of valuation discounts, increase in capital gains tax , enactment of a wealth tax , and the continued burden of the gift tax , estate tax and generation skipping tax .

Family Enterprise USA promotes generationally owned family business creation, growth, viability, and sustainability by advocating for family businesses and their lifetime of savings with Congress in Washington DC.  Since 2007, Family Enterprise USA has represented and celebrated all sizes, professions and industries of family-owned enterprises and multi-generational employers. It is a bi-partisan 501.c3 organization. Family foundations can donate.

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Family Enterprise USA is the organization that represents all family businesses on a national level in DC; it is not unique to any industry. Family Enterprise USA is different from other organizations because it represents and advocates for the families of family businesses and the issues, they face running their businesses every day. Our sole mission and purpose is to promote family businesses and their job growth in America. We also support the work of Family Business Centers across the country. We hope your family will choose to be a member of Family Enterprise USA.