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[VIDEO] New Video Tells The Incredible Story of David Ellen’s Equipment Corp - Pat Soldano

‘You’re Number One’ Service Mantra Takes David Ellen’s Equipment Corp. From Zero to $56 million in 8 Years; New Family Enterprise USA Video Tells The Incredible Story

South African entrepreneur David Ellen fled his homeland, landed in Albuquerque, New Mexico, and in less than a decade built a $56 million business with 360 employees in eight locations, and sold it to his heirs. The story is detailed in a new video hosted by Family Enterprises’ Pat Soldano.

Ellen’s company, Ellen Equipment Corp., specializes in the less than glamorous business of heavy equipment repair and servicing. But it was a business Ellen knew well in South Africa, before fleeing for safety. The classic “American Dream” story was built on one simple customer service belief: “We’re not Number One. You’re Number One.” To see the full story go to: www.family enterpriseusa.com.

We hope you’ve enjoyed this article. While you’re here, we have a small favor to ask…

As we prepare for what promises to be a pivotal year for America, we’re asking you to consider becoming a member.

The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That’s why Family Enterprise USA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill. The issues we fight for or against with Congress in Washington DC include high income tax rates, possible elimination of valuation discounts, increase in capital gains tax, enactment of a wealth tax, and the continued burden of the gift tax, estate tax and generation skipping tax.


Family Enterprise USA promotes family business and job creation, growth, and sustainability by advocating for family businesses, their lifetime of savings, and the issues they face running their businesses every day. Some of the issues we fight for or against with Congress in Washington DC are high Income tax rates, possible elimination of valuation discounts, increase in capital gains tax, enactment of a wealth tax, and the continued burden of the gift, estate and generation skipping taxes. Family Enterprise USA represents and celebrates all sizes and industries of family businesses and multi-generational employers.

Family Enterprise USA (FEUSA) is a 501(c)(3) non-profit organization. Family foundations can donate.


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Family Enterprise USA is the organization that represents all family businesses on a national level in DC; it is not unique to any industry. Family Enterprise USA is different from other organizations because it represents and advocates for the families of family businesses and the issues, they face running their businesses every day. Our sole mission and purpose is to promote family businesses and their job growth in America. We also support the work of Family Business Centers across the country. We hope your family will choose to be a member of Family Enterprise USA.