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Winning The War on The Wealthy - Pat Soldano

A Video Conversation with Family Enterprise USA’s Pat Soldano and Well-known Political Strategist Dr. Frank Luntz

In a wide-ranging conversation, Pat Soldano, president, Family Enterprise USA, sat down with noted political strategist and messaging expert Dr. Frank Luntz to discuss how family businesses are coping in these challenging times.

The conversation was held during the recent Lido Family Office Investment Symposium in Santa Monica, Calif., and focuses on how family businesses are surviving in a divided America. The discussion centers on how family businesses and the government must invest in the success of the country as a whole.

“We wanted to touch on the importance of sharing family business success stories and how leaving a legacy for your family is one of the strengths of this country,” said Pat Soldano, president, Family Enterprise USA. “The whole notion of success today in family businesses has changed, and not necessarily for the better,” she said.

One of the key points Luntz urged attendees to understand is the importance of language and messaging in a media-driven world.

“Our research shows we’ve never been more divided as a country, and it scares me,” Luntz said. “There is a strong opinion out there that this country is not giving back, and this must be addressed if we are going to survive as a nation.”

They two also addressed the changing American Dream and how generationally-owned family businesses are fighting against burdensome taxes and unnecessary regulation. Soldano re-emphasized the critical importance of sharing family business stories, both positive and negative, to illustrate what is at stake.


Family Enterprise USA advocates for American Family business. We help family businesses communicate their challenges and contributions to American economic freedom to Legislators. We represent all American family businesses; not just specific industries and provide research to enhance the opportunity for success. We help family businesses continue to establish their unique business legacy. Family Enterprise USA is a 501(c)(3) non-profit organization.. Family foundations can donate.


We hope you’ve enjoyed this article. While you’re here, we have a small favor to ask…

As we prepare for what promises to be a pivotal year for America, we’re asking you to consider becoming a member.

The need for fact-based reporting of issues important to multi generational businesses and protecting a lifetime of savings has never been greater. Now more than ever, multi generational businesses and family businesses are under fire. That’s why FEUSA is passionately working to increase the awareness of issues important to generationally-owned family businesses built on hard work, while continuing to strengthen our presence on Capitol Hill.

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Family Enterprise USA is the organization that represents all family businesses on a national level in DC; it is not unique to any industry. Family Enterprise USA is different from other organizations because it represents and advocates for the families of family businesses and the issues, they face running their businesses every day. Our sole mission and purpose is to promote family businesses and their job growth in America. We also support the work of Family Business Centers across the country. We hope your family will choose to be a member of Family Enterprise USA.